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In February 2023, Haramain Highspeed Railway celebrated Saudi Foundation Day with a comprehensive digital campaign developed by Digital Squad. The agency handled the concept development, created engaging social media content, and executed a targeted digital media campaign. This initiative showcased the rich heritage of Saudi Arabia while increasing brand visibility for the railway, successfully engaging audiences across various digital platforms. Digital Squad’s creative approach and strategic execution helped highlight the importance of Saudi Foundation Day in a modern, dynamic way.