How to optimize for Google Ads in 2020
Are you interested in reaching new customers online with Paid Google Campaign ? The Digital Squad can help
What Is a Google Ads Campaign?
Google Ads is a pay-per-click (PPC) system for advertising in the search engine results pages (SERPs) on Google.
You can create Campaigns, which are used to organize groups of similar ads.
Your Google Adwords account can have one or many Campaigns running at a time.
Below is an example of a Google search engine results page (SERP). There are two sections of paid Google advertising, one above the “natural” or organic links and one at the bottom of the results page:
Ads Costs:
The cost of Google ads varies based on a number of factors:
- The competitiveness of your keywords and industry
- Geographic location
- The quality of your advertising campaigns
| Ads Pricing | |
|---|---|
| Pricing Factor | Average Cost |
| Ad Spend | $9000 to $10,000 per month |
| CPC (Google Search Network) | $1 to $2 per click |
| CPC (Google Display Network) | $1 or less per click |
| Professional Google Ads Management | $350 to $5000 or 12-30% of ad spend per month |
| PPC Management Tools | $15 to $800 per month |
use this checklist for a step-by-step look at how to get started from Google guide:
- Learn the basic terms of google campaign
- Organize your account
- Set your budget
- Pick your keywords
- Set your keyword match types
- Set your landing pages
- Decide which devices to show up on
- Write your ads
- Connect your account to Google Analytics
- Hit go and check back in
Try to connect with the digital squad expert and see how we can help you succeed with advertising on Google.