TDS Jaddeh

Al-Shati Dist., Jeddah, KSA

Al-Sahafah, Riyadh, KSA

[email protected]
+966 55 052 7255

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The Digital Squad

Google ads

How to optimize for Google Ads in 2020

Are you interested in reaching new customers online with Paid Google Campaign ? The Digital Squad can help

What Is a Google Ads Campaign?

Google Ads is a pay-per-click (PPC) system for advertising in the search engine results pages (SERPs) on Google.
You can create Campaigns, which are used to organize groups of similar ads.
Your Google Adwords account can have one or many Campaigns running at a time.

Below is an example of a Google search engine results page (SERP). There are two sections of paid Google advertising, one above the “natural” or organic links and one at the bottom of the results page:

ads google Jaddeh
SEO google Jeddah

Ads Costs:

The cost of Google ads varies based on a number of factors:

  • The competitiveness of your keywords and industry
  • Geographic location
  • The quality of your advertising campaigns
Ads Pricing
Pricing Factor Average Cost
Ad Spend $9000 to $10,000 per month
CPC (Google Search Network) $1 to $2 per click
CPC (Google Display Network) $1 or less per click
Professional Google Ads Management $350 to $5000 or 12-30% of ad spend per month
PPC Management Tools $15 to $800 per month


use this checklist for a step-by-step look at how to get started from Google guide:

  1. Learn the basic terms of google campaign
  2. Organize your account
  3. Set your budget
  4. Pick your keywords
  5. Set your keyword match types
  6. Set your landing pages
  7. Decide which devices to show up on
  8. Write your ads
  9. Connect your account to Google Analytics
  10. Hit go and check back in

Try to connect with the digital squad expert and see how we can help you succeed with advertising on Google.