3 Unique Tricks to Impress Your Customers Online
When it comes to growing your online business and really establishing
your space in the market, you need to prioritize connecting with
customers and effectively building those relationships. It’s not a truly
successful transaction unless you make a consistently positive
impression and get them to come back again next time. It should be your
goal to stand out above the crowd and incentivize your customer to
reinforce your brand and keep coming back.
Surprise Customers with Benefits
One easy and highly effective way to impress your customers and encourage them to come back and start building loyalty to your brand is by offering rewards. Surprise them after their first purchase with some kind of benefit or discount for the future.
customers reach out with queries or problems to resolve, use the
opportunity to offer them extra deals! If they’re having a problem, a
free service or discount can serve as a kind apology showing a
conscientious and compassionate company. These benefits can be crucial
for getting those one-time customers to convert into loyal brand
Don’t Make Them Do the Work
should do everything you can to make processes simple and streamlined
for your customers. This can be as simple as easy auto-fill options for
making purchases, but this applies especially to offering support and
customer is used to going through boring, repetitive processes when
they reach out for support. They have to explain their problem three
different times to three different people before they get passed around
to someone who may actually be able to offer a solution. They may feel
that if they’re not persistent and loud, they won’t have their issues
“Making customers jump through hoops with no obvious rhyme or reason just to get the service they deserve is incredibly disrespectful,” says Cynthia Berger, founding partner of Berger and Green. “Show them you value them as clients by putting in the work yourself.” Smoothing this process out and making customer support a less frustrating experience is just a matter of effective communication.
your support staff do the work instead of putting it back on the
customer. Get the information directly from the other representative and
only go to the client with any clarifying questions. Describe what’s
going on and explain your diagnosis of the problem to the client as you
go to help them feel that progress is happening, that they’re not
continuing to be bounced around to different staff members while the
problem remains the same.
Keep Up the Service and Follow Through
It may not seem so unique. But really taking a real interest in someone’s experience and following through to be sure they have their needs met truly makes an impression. It’s so meaningful to many customers because it is unique. It’s not something they encounter every day.
Try to respond to queries as quickly as possible and show the customer that they’re cared for and that you take seriously your responsibility to help them. Then, after the problem has been resolved, go beyond expectations and reach out later! Get back in touch and make sure no other problems have arisen.
The Digital Squad is a digital marketing company focused on impress your customers and make sure the people who need your … When you know how to get found online, customers will come to you.